PRIVACY POLICY

We want you to know that your privacy is important to us. Our customers are at the heart of everything we do, and we strive to ensure your experience with Efifdiamonds.com is one that you will want to repeat and share with your friends. Part of our commitment to you is to respect and protect the privacy of the personal information you provide to us. The information below is designed to inform you of what information we collect, why we collect such information, and how we use the information we collect. This Privacy Policy is incorporated into our Terms of Service.

Efifdiamonds.com encourages you to check the date of our Privacy Policy each time you visit our Website for any updates or changes. Your use of our Website constitutes your consent to this Privacy Policy, including any changes or updates. We may make additional features, functionality, offers, activities, or events ("opportunities") available to you subject to additional or different privacy rules that we disclose in connection with those opportunities.

COLLECTION AND USE OF INFORMATION

As a welcome guest, you can browse our Website without telling us who you are or revealing any personal information about yourself. At various times, you may decide to provide us with your personal information. You should know that we receive and may store all personal information (whether written or oral) that you provide to us through whatever means you provide such information (through our Website, via e-mail, over the telephone, etc.). Personal information means any information that may be used to identify an individual, including, but not limited to, a first and last name, home, billing or other physical address or email address as well as any information associated with the foregoing. In addition to your contact information, we may collect information about your purchases, billing address, shipping address, gender, occupation, birthday, marital status, anniversary, interests, phone number or other contact information, and credit card information and such other information that we may require. We may combine the information you provide to us over time with information that is publicly available, collected through data collection devices, and information that we receive from our partners, affiliates and other third parties.

USE OF YOUR PERSONAL INFORMATION

We may use the information we collect about you to:

  • Facilitate your purchases and provide the services you request,
  • Confirm and track your order,
  • Respond to your inquiries and requests,
  • Compare and review your personal information for errors, omissions and accuracy,
  • Prevent and detect fraud or abuse,
  • Improve our Website, service, product offerings, marketing and promotional efforts, and overall customer experience,
  • Identify your product and service preferences,
  • Understand our customer demographics, preferences, interests, and behavior, and contact you (via email, postal mail, or telephone) regarding products and services that we believe may be of interest to you.

PERSONAL INFORMATION THAT WE MAY SHARE WITH OTHERS

In certain circumstances, we may share your personal information with trusted partners.

SERVICE PROVIDERS

We use trusted third-party service providers to perform certain services on our behalf, including: shipping, payment processing, data storage/management, web hosting, web analytics, fulfilment, assembly, marketing, mailing, emailing, etc. These service providers only receive personal information if such information is needed to perform their function(s), and they are not authorized to use any personal information for any other purpose(s) other than the purpose(s) set forth by Efifdiamonds.com.

COMPLIANCE WITH LAW AND FRAUD PROTECTION

We may, and you authorize us to use and disclose any information, including personal information:

  1. We deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process, or governmental request;
  2. In order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any personal or as otherwise required by law;
  3. To other companies and organizations for credit fraud protection and risk reduction; and
  4. To enforce any agreement we have with you.

ANONYMOUS INFORMATION

We may create anonymous records from personal information by excluding information (such as your name) that makes the information personally identifiable to you. We may use these records for internal purposes, such as analyzing usage patterns so that we may enhance our services, and we also reserve the right to use and disclose any information in such records at our discretion.

OTHER USES OF YOUR INFORMATION

IP ADDRESS:

When you visit our Website, EF-IF Diamond Jewellery collects your IP address to, among other things, help diagnose problems with its server, administer and tune the operation of its Website, analyze trends, track traffic patterns, gather demographic information for aggregate use, and track the date and duration of each session within our Website. Your IP address may also be used in combination with your personal information to prevent fraud or abuse, customize your shopping experience, improve our website, customer service, products, and promotional efforts, and to understand your preferences, patterns and interests.

DATA COLLECTION DEVICES, SUCH AS COOKIES AND WEB BEACONS,

In some instances,

EF-IF Diamond Jewellery may collect data through cookies, web logs, web beacons (also known as pixel gifs or action tags) and other monitoring technologies to enhance your browsing and shopping experience on our website. "Cookies" are small pieces of information that are stored by your browser on your computer's hard drive to collect information about your activities on our website. Web beacons are small strings of code placed on a web page or within an email for the purpose of transferring information.

We use cookies and web beacons to deliver our ads, improve and measure the usability, track visits from our affiliates and partners, performance and effectiveness of our Website, improve and measure the effectiveness of our marketing programs, learn how customers use our website, estimate our audience size, deliver co-branded services, and to customize your shopping experience. Examples of the type of information that we collect through these collection devices, includes: total visitors to the website, pages viewed, unique visitors, time spent on our Website and on certain web pages, etc.

We may authorize third parties to use cookies, web beacons and other monitoring technologies to compile information about the use of the Website or interaction with advertisements that appear on the Website.

You are always free to decline cookies if your browser permits; although, by declining the use of cookies you may not be able to use certain features on the Website.

Our Website may provide links to other third-party Websites which are outside our control and not covered by this privacy policy. We encourage you to review the privacy policies posted on these (and all) Websites.

ACCESSING AND UPDATING YOUR INFORMATION

If the personally identifiable information we have gathered from you changes or you would like to access, correct, or delete such information, we will gladly provide you access to, correct, or delete (to the extent allowed by law) any personal information we have collected about you. To request access to, a correction to, or deletion of your personal information, please send an e-mail to customercare@efifdiamonds.com.

CHILDREN’S ONLINE PRIVACY PROTECTION ACT COMPLIANCE ('COPPA')

We are in compliance with the requirements of COPPA, we do not collect any information from anyone under 13 years of age. Our website , products and services are all directed to people who are at least 13 years old or older.

This online privacy policy applies only to information collected through our website and not to information collected offline.