About Us
At EF-IF, we are proud of what we are selling - nothing less than the best! All the diamonds used in our jewellry are in ‘DEF’ Color and ‘IF-VVS1’ Clarity, considered to be the foremost quality in diamonds, and thus our name ‘EF-IF’. A journey that started in 2013, EF-IF was founded with an initiative of creating diamonds that will rekindle your love for all that is jewellery. Better yet, our masterpieces are offered at economical prices. Empowered with over three decades of rich experience in the wholesale diamond jewelry segment, our story weaved itself into a success as we value the evolving needs of our cherished customers.
Our community has remarkable confidence in the jewelry we offer that truly stands as a testament to our growth - by imprinting EF-IF as a trusted diamond jeweller in the marketplace. Our diamonds are more than just ornaments. They are a tribute to every artisan’s pride of jewellery making. With that in mind, we strive to help you adorn artistry translated into diamonds.
Handling the e-commerce operations and having kick-started the international sales of the company is Mrs. Shruti Bothra. A chartered accountant by qualification, Shruti is at the helm of affairs at several departments in the company. With a keen eye for detail, Shruti is striving everyday to ensure EF-IF provides superlative products and service to its clientele.
Experience hassle-free online jewellery shopping on our website aesthetically designed to suit your needs (or to have a great experience shopping with us). We pledge a vast array of diamond collections that pronounce your beauty. At EF-IF, our promise is unparalleled customization of designs. We have our very own state-of-the-art manufacturing facilities, and, - A team of skilled craftsmen who work tirelessly in making not just fine jewellery but lifetime creations. Tell us your choice and the rest becomes a story of our inspiration to create an ‘one-in-a-million’ design you can cherish. From plush diamond sets to intricate motifs that highlight the stones, our jewelry is sure to cast a charm on your soul.
Your love for diamonds is our will to serve you better. Explore EF-IF’s ‘Six reasons why’
Wholesale Prices
Your purchase at EF-IF is devoid of any burden to pay for additional dealer, transportation or tax costs. We manufacture and sell masterpieces that help you seamlessly buy at worthy prices.
Our Quality Guarantee
We stand by our brand promise – guaranteed quality. Each diamond is religiously picked and measured to fit exceptional standards.
Your choice, Our promise
Of unmatched elegance and impeccable designs, our diamonds will truly captivate your senses. We honor every unique need of yours – as manufacturers, we customize diamonds to your heart’s desire.
You are our Crown-Jewel
Our customers are the heart of our story. All our efforts converge into making every experience of yours delightful and one that brings you back to us for more. Our representatives strive to deliver excellence at every step of your purchase. Their extensive product knowledge will help you choose the right diamond.
Certified Products*
Diamonds are one of nature’s finest wonders - A sparkle that’s adorned by us. To ensure your beauty deserves the right shine, our in-house certification of every product is nothing short of an authentic promise to you. We also provide certificates from leading and reputed laboratories for our products (The same would be chargeable separately)
Exchange And Buy-Back Option*
We value feedback extensively and learn from every experience at EF-IF. Not happy with any purchase of yours? Come back to us and exchange it for some other product of your choice. We offer this option on all our products.
*Conditions apply